Books
"The She Spot: Why Women Are the Market for Changing the World - And How to Reach Them"
- Item Number
- 169
- Estimated Value
- 25 USD
- Sold
- 13 USD to boadicea
- Number of Bids
- 2 - Bid History
Item Description
"Smart, engaging and eminently, useful The She Spot puts its finger on how to score with the key drivers of social change: women." —Arianna Huffington
"Smart, engaging and eminently, useful The She Spot puts its finger on how to score with the key drivers of social change: women." —Arianna Huffington
The She Spot incorporates real-life case studies of marketing campaigns from the corporate world, as well as from non-profit and advocacy organizations, that successfully appealed to women, and offers specific steps and actions organizations can take to communicate with women more effectively.
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