American Cancer Society – 2019 Coaches vs Cancer Online Auction
Auction Ends: Jun 1, 2019 10:00 PM EDT

Memorabilia

2003 Collectible "Wheaties" Cereal Box Celebrating Joe Paterno

Item Number
163
Estimated Value
Priceless
Sold
75 USD to jbdcf63c5
Number of Bids
8  -  Bid History

Item Description

Unveiled at Penn State on August 21, 2003, the Wheaties, Breakfast of Champions edition honoring Coach Paterno was the first on a new series of Wheaties coaching legends boxes.  It is unopened and measures approximately 8.25" wide x 12" high x 2.75" deep.

The precedent for featuring college-coaching greats on the Wheaties box dates back to 1937, when a series of boxes honored seven football coaches, including Minnesota's Bernie Bierman, Fordham's Jim Crowley, and Northwestern's Lynn Waldorf. A similar series in 1939 offered tips from college basketball coaches, including USC's Sam Barry and Minnesota's Dave MacMillan. Many other college coaches appeared on the orange box through the years, including SMU football coach Madison "Matty" Bell in 1940 and Yale baseball coach Ethan Allen in 1946. Nebraska's Tom Osborne appeared on the box in 1997.

Item Special Note

Display case included and it's measurements are slightly larger to accommodate the box.