Sponsorship Selling Points
Some ideas to think about when approaching potential sponsors for your online auction include:
1. In selling sponsorships for your online auction, you help your sponsors market their company to your community. To add value to your sales pitch, discuss the average household income of your community and other unique data with potential sponsors that may be appealing to the different companies you are soliciting. BiddingForGood (cMarket)'s average household income across all bidders on all of our auctions is over $150,000. Over 95% have a college degree. BiddingForGood (cMarket) bidders are also socially conscious individuals with expendable income.
2. Online Sponsorships are different than traditional gala or live event sponships- you offer sponsors the opportunity to reach far more people than are "in the room" at a live event. You offer hard value; instead up just having their name and logo in a program or on a banner, you place their logo on the web, providing a clickable link - and instant accessibility - to their business homepage.
3. At the end of your auction, you will be able to provide your sponsors with a report defining exactly how many people viewed their website, and how many people clicked into their website from your auction or auction emails.
4. When approaching a potential sponsor, let them know exactly how many people were on your site last year. Give an estimate regarding your expected website traffic increase, this year (normally, between 5-10%).
5. Above all, making your auction available to the BiddingForGood Bidder Community can be your greatest selling point. Tell potential sponsors that including your auction on BiddingForGood will grant your sponsors exposure to BiddingForGood's 150,000+ affluent, cause minded bidders from across the United States. Furthermore, the BiddingForGood Bidder Community continues to grow daily! In sum, you not only grant sponsors exposure to your local community, but also to a national audience.
