BRONCA tells the story of the Portela twin brothers, from the moment they realised how the system fails the most vulnerable among us, to the day they decided to do something about it.
BRONCA was founded in 2018 by twin brothers Jose Ignacio and Juan Pablo Portela. Though born in the Uruguayan capital of Montevideo, at the age of five they moved with their family to a small, rural town.
As of their sixth birthday, the twins started attending school. They would rise at five in the morning, mount their horses, and ride fifteen kilometres to class. Dressed in traditional rural attire, from the alpargatas on their feet to the ponchos on their backs, the Portelas made the journey every weekday for the next four years.