Featured Items

  • Rainbow cake slice with 6 colorful layers and butter cream frosting

    Spread Love

    Our vibrant and colorful Pride Rainbow cakes and Black & White cookies proudly represent the lgbtqia+ flag. These visually stunning and delicious celebratory desserts embody the spirit of diversity and inclusivity.

    Shop Pride 

  • Let the Commencement Begin!

    Graduations are meaningful milestones and a chance to celebrate in style! Treat your grad with a specially decorated multilayered rainbow or luscious candy cake. We also have Black & Whites in school colors.

    Shop Cakes 

  • Happy Campers

    Send your camper some love with William Greenberg. Choose from a variety of classic cookies, frosted cupcakes, and fudgy brownies. We’ll pack and deliver directly to the campsite, including a note from you.

    Shop Father's Day 

  • Welcome Wee One!

    Welcome home a little one with a thoughtful gift box of 18 mini black & whites in pink or blue and a quintessentially New York soft black & white cookie teether -- the right size for little hands!

    Shop Baby Gifts 
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Our Black & White Cookies are #1 in NYC

Anyone who knows William Greenberg, knows our signature Black & White Cookies. With their cake-like texture & rich chocolate & vanilla icing, they’re unforgettable!

Shop Black & Whites

Bring our bakery to your kitchen!

Order The William Greenberg Desserts Cookbook and enjoy recreating the bakery’s iconic recipes from the comfort of home.

Get the Cookbook

Enjoy Our Bestsellers

From our iconic Black & White cookie to our traditional schnecken,
we have everything to satisfy any sweet tooth.

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The taste of New York, anywhere

No matter where home is — William Greenberg has you covered with a large selection of treats shipping nationwide and local delivery straight to your door. Or come visit our flagship bakery at 1100 Madison Avenue or our new Upper West Side location at 285 Amsterdam Avenue in New York.

Shop Our Bakery

Delicious News & Updates

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  • Lights Out

    Lights Out

    Moist chocolate cake layered high with sumptuous chocolate filling, dressed with rich, chocolate frosting and covered in chocolate cake crumbs.

    Lights Out

    Moist chocolate cake layered high with sumptuous chocolate filling, dressed with rich, chocolate frosting and covered in chocolate cake crumbs.

  • Red Velvet

    Red Velvet

    Ultra moist, tender soft red velvet cake texture with topped with cream cheese frosting. These cookies are perfect for any red velvet lover in your life!

    Red Velvet

    Ultra moist, tender soft red velvet cake texture with topped with cream cheese frosting. These cookies are perfect for any red velvet lover in your life!

  • Stars, Stripes and Cupcakes!

    Stars, Stripes and Cupcakes!

    Planning your Memorial Day festivities? Serve our moist cupcakes with rich creamy frosting, colorful black & whites in themed colors, and dreamy cheesecakes.

    Stars, Stripes and Cupcakes!

    Planning your Memorial Day festivities? Serve our moist cupcakes with rich creamy frosting, colorful black & whites in themed colors, and dreamy cheesecakes.

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