Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
How Dealership Service Departments Can Enhance the Customer Experience
The spotlight is shining on delivering great customer experiences. In fact, 84% of dealers plan to increase their focus on...
4 Min Read•Jun 6•Don Zogg
Car Buyers Visit More Dealerships in May
May was the second month in a row where 87% of car buyers CDK’s Research Team surveyed said buying their...
2 Min Read•Jun 3•David Thomas
Are EVs Ready for the Summer Road Trip?
The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over...
4 Min Read•May 20•CDK Global
Dealers Aren't Confident in OEM EV Strategies
CDK recently released the Dealers Face the EV Transition white paper, which details the pessimism many dealers feel about the...
2 Min Read•May 13•David Thomas
Bring Modern Convenience to the Showroom Floor
In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online...
3 Min Read•May 9•Steven Walker
What Dealers Say About the EV Transition
As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min Read•May 6•CDK Global
Three Dealership Accounting Woes and Fixes
Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min Read•May 6•CDK Global
Car Price Negotiations Ease in April
Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...
3 Min Read•May 2•David Thomas
The Power of Video: Earn Customer Trust and Service Business
When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about...
3 Min Read•Apr 29•CDK Global
Everything You Need to Know About the CDK Dealership Xperience
Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...
9 Min Read•Apr 19•CDK Global