Truist Foundation

Building better lives

Truist’s purpose is to inspire and build better lives and communities. By partnering with nonprofit organizations across our markets, we're helping them innovate and make a meaningful difference in the lives of those they serve.

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(Visual description: A woman points to her computer screen in a meeting setting)

(Confident piano music plays.)

Narrator:

“What do big ideas”

(Visual description: A florist holding a bouquet of pink flowers smiles at someone off-camera)

Narrator:

“mean to small business?”

(Visual description: The words “Economic mobility” fill the screen over a shot of a customer paying at a food truck via their smartwatch)

Narrator:

“Economic mobility,”

(Visual description: The word “strength” replaces the word “mobility,” and the screen how reads “Economic strength” over a shot of a group of women discussing in a meeting)

Narrator:

“strength,”

(Visual description: The word “resilience” replaces the word “strength,” and the screen now reads “Economic resilience” over a shot of a small business owner opening her door to the camera)

Narrator:

“resilience.”

Narrator:

“They mean more care for communities”

(Visual description: A man works in a community garden with a diverse group of children)

(Visual description: A woman paining a mural outdoors)

Narrator:

“and better lives”

(Visual description: A woman with glasses smiles softly at the camera)

Narrator:

“for small business owners”

(Visual description: A couple with a child jog down the beach as the child waves her toy airplane as if it were flying)

Narrator:

“and their families. So in other words,”

(Visual description: Four shots of small business owners, including the man in the community garden and the woman opening her door, slide into quarters of the screen from the top)

Narrator:

“big ideas mean everything.”

(Visual description: Truist Foundation logo appears on screen)

(Confident piano music fades out.)

(Visual description: screen fades to black)

Building career pathways to economic mobility

We’re investing in organizations, programs, and initiatives that help systemically disadvantaged workers navigate the employment journey. Our emphasis is on organizations that are closest to the most impacted communities.

Our goals:

Enable and equip frontline workersDisclosure 1 and unemployed adults, specifically women and Black, indigenous, and people-of-color, with the tools and resources they need to move into middle-skillDisclosure 2 jobs that provide economic mobility and more pathways for people to thrive. 

Our focus areas:

  • Helping workers navigate employment resources
  • Building capacity of reskilling and upskilling programs
  • Strengthening access to high quality employment and worker protections
  • Improving coordination and sharing knowledge within the workforce system
  • Advocating for employer practice change

Strengthening small businesses

We’re opening more doors for racially and ethnically diverse and women-owned small businesses and entrepreneurs by investing in the network of solutions and organizations that support them.

Our goals:

Strengthen the supports that allow minority and women-owned small businesses to become more financially sustainable and resilient by eliminating structural barriers to growth, and improving knowledge sharing, collaboration and innovation within the small business ecosystem.

Our focus areas:

  • Increasing access to capital
  • Increasing access to technical assistance support and educational programs for entrepreneurs
  • Building small business networks and mentorship programs to enable more knowledge sharing
  • Researching and developing new products, technologies, and service innovations for small business
  • Increasing equity and inclusion in private and public practices and policies that impact small businesses

Do you share our passion for helping people achieve more?

We’re opening more doors for racially and ethnically diverse and women-owned small businesses and entrepreneurs by investing in the network of solutions and organizations that support them.

Let's work together to build better lives. For questions, call us at 833-307-2351, or send us an email at truistfoundation@truist.com