Buzz. It's in our name.
It's what we do.
​Schenectady, Albany, Saratoga Springs,
New York City and beyond.
SERVICES
> STRATEGY
Every business needs a solid communications strategy before developing a plan. An effective strategy brings the plan into alignment with organizational goals and objectives and helps to quantify ROI for your marketing and communications activities.
Before we hit the ground running with your marketing and communications plan, it’s important for our team to have a thorough understanding of what your company wants to achieve. We quickly come up to speed, develop a realistic strategy and create a road map to take you where you want to go.
> MEDIA RELATIONS
Buzz Media offers a wide variety of media and public relations services and solutions that gets your story told to the people who need to hear it.
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What We Do
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Develop or fine-tune news story ideas
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Craft all necessary press releases and media advisories to support media relations work
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Pitch stories and live interviews to media in all relevant markets
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On-site media coordination at press conferences and other events
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Provide feedback and coaching for on-air work
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Crisis communications management
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Conduct media relations training sessions
> EVENTS
Hosting an event is an effective way to connect with people and meet specific objectives. Buzz Media will create and coordinate your event from start to finish and bring your audience together in one place.
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What We Do
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Develop and execute creative event ideas to connect you with your audience
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Explore appropriate venue options
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Act as a point of contact and manage all event-related logistics
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Develop and manage event invitation lists
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Design, produce and distribute invitations in print and/or online
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Speaker management and development of talking points
> branding &
content creation
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Your company’s branding and original content embodies an emotional connection that defines the goals and vision of your organization. We help you clearly articulate all aspects of your company’s brand by developing content that is uniquely yours.
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What We Do
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Facilitate branding strategy meetings
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Prepare and distribute surveys
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Establish brand tone, personality and voice
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Prepare content for use in marketing literature, digital platforms, promotional tools, advertisements and other communication materials
> social media
Social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Instagram are a highly effective channels to share your message with a targeted audience who may be interested in your products or services. Buzz Media works with your organization to define your social media goals. We develop content to capture the attention of your audience and we engage with them in a variety of ways to promote your organization.
What We Do
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Develop or enhance existing social media strategy
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Provide content to your key social media networks
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Engage with your audience
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Develop and coordinate social media campaign
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Use tools and applications to help expand social media reach
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Enhance your current presence on social media networks, such as Facebook, Twitter, LinkedIn, YouTube, Instagram
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Provide support and guidance to clients on social media sites
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Promote signature events and community activities
> relationship building
Buzz Media connects with individuals the old-fashioned way – by meeting them in person and/or making calls. We also use the latest in technology to connect with folks individually or by the thousands. We get you in touch with the right people to help you achieve your strategic goals.
What We Do
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Connect client with targeted business leaders
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Provide representation at appropriate networking events
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Identify appropriate audiences and develop client presentations and speaking engagements
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Direct outreach to audiences by phone, email and social media
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Direct outreach to audiences in person
> graphic design
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Eye-catching graphic design coupled with creative content used in the branding of your company creates a positive impact on how customers view your business. Buzz Media brings your company, your products and your services to life with our graphic design and visualization services.
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What We Do
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Branding and logo design
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Custom graphic design of collateral, such as fliers, brochures and banners
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Web-ready images for your website
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Graphic representation of complex processes
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Special projects
Buzz Media offers a wide variety of PR related services and solutions that gets your story told to the people who need to hear it.
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Strategy Facilitation and Development
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Public Relations
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Special Event Planning, Promotion & Execution
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Social Media Engagement
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Relationship Building
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Branding and Original Content Creation
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Media Relations
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Graphic Design
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Corporate/Nonprofit Partnerships
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Project Management
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Direct Interface with Media
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Research
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Image Creation and Development
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Press Release Writing, Distributing & Pitching
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Message Creation
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Ghostwriting
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News Story Creation
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News Story Placement
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Press Conferences
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Public Affairs
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Issue Advocacy
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Interactive Communications
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Branding Recognition
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Product Launches
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Strategic Planning
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Business to Business Communications​
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Speech Writing
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Media Training & Consulting
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Multi Media Creation & Production
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Development and Production of Print & Digital Ads/Commercials
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Paid Media
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Interface with Agencies, Vendors and Resources
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Celebrity Acquisition, Management & Relations
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Creating, Defining & Promoting Marketplace Positioning
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Media Crisis Control
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Marketing Strategies
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Community Relations and Outreach
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Cross Promotional Opportunities
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On-site Media and VIP Management​
WHO WE ARE
susanstorey bardack
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CEO
Susan Storey Bardack, co-founder and CEO of Buzz Media, has over 20 years of experience in the field of communications. At Buzz Media Bardack oversees marketing efforts for a wide variety of clients across several industries. She has coordinated media attention and events for actress Goldie Hawn, Cirque du Soleil and DreamWorks.
Prior to Buzz Media, Bardack was the chief marketing officer for iZoca.com, a technology start-up company. In this role she coordinated all marketing efforts and raised significant funds to keep the company on track toward achieving its goals. Bardack began her career in marketing as a senior associate at a communications firm where she worked with several high profile clients including, McDonald’s.
Previously, Bardack spent a decade in a management role at the CBS affiliate where she managed the reporting staff and coordinated news coverage. Bardack received a professional honor awarded by Freedom Communications for her role in a major national story.
jEFfGORONKIN
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PARTNER
Jeff Goronkin co-founded Buzz Media in 2009 and oversees the firm’s client strategies and creative services. He has led marketing, sales and business development initiatives in a number of industries, including nanotechnology, biotechnology, and manufacturing. At Buzz Media, Goronkin leverages his experience to develop marketing and communications strategies to help clients better engage with their markets and advises companies on their overall business objectives.
Goronkin is also the CEO and co-founder of Urban Co-Works located in Schenectady, NY. Prior to Buzz Media and Urban Co-Works, Goronkin was founder and CEO of social networking website iZoca.com and Vice President for Life Sciences at Evident Technologies, a nanotechnology firm specializing in quantum dot-based applications. He also managed sales, business development and customer service for Proligo, a bio-reagent company, and held sales and business development positions with Integrated DNA Technologies, a manufacturer and developer of synthetic DNA and RNA for the life science research and diagnostics market.
Goronkin holds a bachelor’s degree in biology from the University of Arizona and is a primary author on a quantum dot medical device patent and a social networking system patent.
Jessicahofmann
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public relations
account manager
Jessica Hofmann is the public relations account manager at Buzz Media. Jessica creates and implements customized communication and marketing plans to deliver meaningful results on behalf of the client. She regularly engages with the media, crafting creative and timely pitch angles, to keep Buzz Media clients’ in the public eye.
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Jessica is an accomplished public relations professional and joins Buzz Media with more than six years in the industry. Most recently, Jessica worked as an account executive at Stanton & Co. LLC in Los Angeles, CA, with a focus on clients in the healthy active living space. She has a proven record of securing media coverage on a local and national scale and worked with notable clients such as: The LA Sparks, Dr. Mark Hyman, The LA84 Foundation, SAMBAZON, Skinny Dipped Almonds and more.
Hofmann received a graduate degree in Strategic Public Relations from the University of Southern California. She received her Bachelor of Arts in Communications with a double minor in journalism and political science.
Kristenguastella
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Community manager
Kristen Guastella is the community manager at Urban Co-Works. Kristen creates and implements social media and communication campaigns to align with the company’s overall marketing strategies. She assists with the needs of the members and formulates business development strategies to connect with consultants, entrepreneurs, companies and other organizations who could benefit from a relationship with Urban Co-Works.
Prior to Urban Co-Works, Kristen worked as a studio manager for Aurélie Graillot Studio, a still life photography company in New York City. Guastella graduated with honors from SUNY Oneonta with a dual degree in psychology and studio art. She enjoys cooking, watching Greys Anatomy, and volunteers as a graphic designer and photographer in her free time.
magaurdaneta gonzalez
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graphic design artist
Maga Urdaneta González has been working as a graphic designer for the team at Buzz Media Solutions to position clients and develop brands that reflect their mission and vision. Prior to Buzz Media, she was the communications coordinator at Smartcom Integrated Communications.
González graduated from Santa Maria University in Caracas, Venezuela with a degree in social communications and specialized in journalism. She is also a singer and songwriter and has been performing for many years in the musical and cultural scene of Venezuela.
WHat people say
“Buzz Media helped transform me and my company from ideas and half baked vision to reality. They are creative, energetic and nimble. I consider Buzz Media an integral part of my team.”
Phill Sexton, CEO, WIT Advisers