Brad and Brenda are amazing and patient instructors! They gave us the tools to learn how to be comfortable on what we were learning and how to apply it on the range. I will recommend HD of Madison for anyone looking to learn the proper and safe way to ride. (Employee: Brad B.)

Best experience I've had buying something from a dealership. Chris was the first person I talked to. Just wondering what I could get for trade in my current bike, and just run the rough numbers to see what I would get for a monthly payment. It turned out really good, so I got sent over to Rod where he got me the true numbers and it turned out better then I honestly thought it would. He was also very informative on the extra warranties and what not. Answered all my questions about the warranties too. Jada walked me through all the new features on the 24 road glide (which was nice, they added a bunch of stuff to the new ones) showed me all the features they all have, told me what to do and not to do for a break in period. Helped me with parts for it. All in all, I woke up Saturday not even thinking about getting a new bike, I showed up to get my HD passport stamped on my 2020 road glide limited with almost 53000 miles on, ended up leaving on a blue burst 2024 road glide with 7 miles on it. What can I say. A hell of a saturday (Employee: Chris Kucharas, Jada W., Rod Miethke)

Purchased a 2023 Street Glide CVO. Everyone was very professional, knowledgeable and friendly. Trey and Chris were very helpful and fair. I would definitely strongly recommend visiting HD of Madison to see what they have to offer. (Employee: Trey Zinke)

Paul Essock is one of the most courteous and professional sales persons I have met. He was patient and helpful with sharing his knowledge of the process and details of my new bike. He made the experience fun and exciting! (Employee: Paul Essock)

Paul was extremely helpful in the purchase of my bike from start to finish. He found the exact bike I was looking at on the website and brought it from the warehouse to the showroom. He's very knowledgeable about the product he sells and answered any questions I had about the bike. Paul introduced me to other staff members which made me feel very welcome. I highly recommend Paul and the entire family at Harley Davidson of Madison! (Employee: Paul Essock)

they take excellent care of you!!!!!!!!!!!!

Came to purchase a second bike and the HD Madison family are always absolutely wonderful and welcoming. Everything was so easy to complete, from the start to the finish. Hands down I recommend them 100% (Employee: Steven Spencer)

Dan is the man!!! Didn't feel pressured at all and everything went very smoothly. Love the bike and had a lot of fun while I was there. (Employee: Dan Stark)

I signed up for the intermediate riding course because I thought I was an advanced safety minded rider (and needed the license). My expectations were to sit in a classroom lecture and maybe do some training and may learn some new tips. The course was so much more than all that. By slow riding through obstacles, and nearly dropping a few times, I was humbled. The instructors could have beaten me up but they persisted and encouraged. I really appreciated that. Thanks a million! As for course feedback, Id like more teaching how to first before trying some of the advanced maneuvers but in the end it worked and Ive got a long way to go. Dont sign up for an easy test pass. Theyre the real deal. (Employee: Julie Johnson, Jeff J., Phil N.)