• Collection Aho Hilo Loa

  • Available Now
  • Collection Pūlama

  • ʻAʻahu Hawaiʻi

  • Contemporary Hawaiian apparel
  • For wāhine & kāne

  • Hoʻoheno Hawaiʻi

  • Celebrating ʻāina (land) and moʻolelo (stories) of Hawaiʻi

Collection Aho Hilo Loa

Available Now Shop Aho Hilo Loa

Collection Pūlama

Shop Pūlama

ʻAʻahu Hawaiʻi

Contemporary Hawaiian apparel

For wāhine & kāne

Hoʻoheno Hawaiʻi

Celebrating ʻāina (land) and moʻolelo (stories) of Hawaiʻi

keha

"Dignity, majestic, prominent..."

...a reminder that we shall always strive for excellence by looking toward the people, places and things greater than ourselves for purpose, guidance, and inspiration. 

Keha Hawaiʻi offers fashion-forward apparel that blends classic with contemporary and celebrates the ʻāina (land), kānaka (people), ʻōlelo (language), and moʻolelo (stories) of Hawaiʻi.

Collection Aho Hilo Loa

Collection Aho Hilo Loa celebrates the multitude of ways twisted and braided material is used in Hawaiʻi: as lei; as cordage for regalia, tools, and fishing nets and lines; as lashing for hale (houses), waʻa (canoes), pahu hula (drums used in hula), kōkō (carrying nets to hold/hang calabashes), and much more. Some of these fundamental patterns can be found throughout the collection’s motifs and silhouettes.

This collection brings to mind “Kuʻu aho hilo loa,” which is one in a set of nane, or riddles, used to teach the moku (districts) of the island of Hawaiʻi. Mary Kawena Pukui translates this nane as “my long, twisted fishing line,” where “hilo,” meaning to twist or braid, is used as a pun to refer to the district of Hilo. As such, the collection's name, Aho Hilo Loa, inspired by the craft of Hawaiian riddling, not only magnifies various aho, or braided cords, but is also a nod to Hilo as the home of the Merrie Monarch Festival where this collection will be released. The watermark designs in the background depict geographical features that honor Hilo’s fertile soil, unique sands, charming coastlines, and rejuvenating waters.

ʻAʻohe lua e like ai me ka nani aʻo Hilo! None other can compare to the beauty of Hilo!

Kama Keiki Pant

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Hiluhilu Dress

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Kilohana Cover Up

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