Books & CDs
"Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne
- Item Number
- 113
- Estimated Value
- 28 USD
- Opening Bid
- 9 USD
Item Description
Don't compete with rivals, make them irrelevant...
"Blue Ocean Strategy" is a business strategy book that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry.
Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
Item Special Note
This item will have to be shipped or picked up by the winner at the JA office in Louisville, KY. Please allow two to three weeks for delivery.
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