SOBEWFF Auction – 2012 SOBEWFF MAIN AUCTION
Auction Ends: Mar 5, 2012 07:00 PM EST

-FORBES 30 UNDER 30

Cup4Cup Cooking Demo and Gift Basket - Yountville, CA

Item Number
269
Estimated Value
1000 USD
Sold
350 USD to hellobruno
Number of Bids
1  -  Bid History

Item Description

***FEATURED PACKAGE AS PART OF THE 2011 FORBES 30 UNDER 30: FOOD & WINE CATEGORY! HIGHLIGHTING 2011 RECIPIENT, LENA KWAK OF THE FRENCH LAUNDRY, CUP4CUP***

At home cooking demonstration by Chef Lena Kwak, co-founder of Cup4Cup, for up to 4 people. With Cup4Cup gift basket.

Chef Lena Kwak has taken pleasure in cooking for others since she was a child. So when she moved across the country from her native New York to work in the kitchen of The French Laundry, she knew she had found a new home. Driven by an interest in nutritional science, she developed a gluten-free flour that offered a successful alternative to the main ingredient of the various quick breads and dessert items The French Laundry served.

It was during a dinner service one evening that Kwak witnessed a guest in tears, having enjoyed her first taste of brioche. The woman had not consumed bread in over a decade. Kwak knew this experience had to be shared.

Prevailing upon the support of Thomas Keller, Chef/Owner of The French Laundry, she refined the proprietary blend of flour and set about making it available to a larger audience. They formed a company and named it C4C, an abbreviation of common cooking measurements, to reflect the new product’s ability to replace all-purpose flour in most recipes, “cup for cup.”

In collaboration with specialty retailer Williams-Sonoma, C4C will debut to home cooks nationwide in August 2011. It is through C4C, that Keller and Kwak commit themselves to advancing the standards of hospitality for which The French Laundry is regarded.

Item Special Note

  • This demo can only take place in the Yountville area and surrounding cities in CA
  • Valid from 3/9/12-5/1/12

**Please review the AUCTION NOTATIONS on the Auction homepage for all specific rules and regulations.

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