Just Food – A Day in Life
Auction Ends: Mar 11, 2012 11:59 PM EDT

Unique Experiences

Ben Van Leeuwen, Owner, Van Leeuwan Artisan Ice Cream

Item Number
127
Estimated Value
Priceless
Sold
110 USD to britishcat
Number of Bids
2  -  Bid History

Item Description

For Ben, a gig with Good Humor in college turned into a full-fledged business idea. Shortly thereafter he hit the streets of NYC with his own ice cream trucks - complete with ice cream made with local and organic cream and Slow Food approved ingredients. Before long his fleet grew to five trucks, a central testing kitchen based in Brooklyn, and three brick-and-mortar shops that sell ice cream, coffee, and hand made baked goods.

A day with Ben may include:

Making from scratch your very own blend of artisan ice cream in Van Leeuwen's testing kitchen and talking to Ben about how he turned his idea into a successful sustainable food business.