Dining

Item Description

$200.00 gift certificate good for either food or wine at 3rd Corner Wine and Bistro.

http://www.the3rdcorner.com/blog/palm-desert

About The 3rd Corner

The concept of the 3rd Corner involved a bit of luck and good timing. As owner of Thee Bungalow Restaurant, Ed Moore had a successful wine club that soon outgrew it space. When Ed decided to close the original 3rd Corner Mediterranean Seafood restaurant, Ed gained the space needed for the wine club to grow. He also had a ready built restaurant that needed to be used. When he combined the wine club with the restaurant, the new 3rd Corner Wine Shop & Bistro was born. Ed never envisioned the success that was to come, he was just trying to pay the mortgage on a building but wanted a wine shop that served food and got a restaurant that sold wine. The second 3rd Corner was born two years later in Encinitas in 2008.  This location would be the test of the concept to see if it was good enough to replicate. After the first year in business in Encinitas, it was clear that a third restaurant was viable which opened in June of 2010.

The name The 3rd Corner comes from the fact that Ed owned and operated three separate food businesses on three of the four corners were the first 3rd Corner is located in Ocean Beach. The first choice for names was Ludachris. Ludachris was the first syllable of Ed’s children’s first names. Lu for Lucas, Da for Danica and Chris for Christopher. It seemed like a whimsical, memorable name for a restaurant (though hard to spell). It actually was a terrible name and I was lucky to find that the dot.com for that name was already being used by a Hip Hop band. Did I mention the importance of having a dot.com for your restaurant in the internet age? So one night while having dinner at a friend’s house, they mentioned the fact that this would be my 3rd restaurant on that corner; why not call it the 3rd Corner? There is no science in naming a restaurant (except good wine) other than to capture the concept in the name, keep it simple (easy to remember), easy to spell and the available .com. With the 3rd Corner we failed the concept test but succeeded the easy to remember, the .com and the spelling challenge. We adjusted the name to fit the concept by adding “Wine Shop & Bistro”. And so the name 3^rdCorner Wine Shop & Bistro was born.

Item Special Note

Certificate must be redeemed by 7/9/2012 and there is no cash value. Recipient must use the entire amount on their first visit.