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A Kick Start for Your Enterprise!

You will receive a session with Beebe Nelson, product development and marketing expert, to assess your business positioning and future plans.

Bio:

Beebe Nelson, Ph.D.

Working Forums founder & President, Beebe Nelson, is a well-known and well-respected consultant in the field of product development and innovation. Beebe has helped develop and implement a systemic understanding of innovation which includes the processes of Portfolio Management, Life Cycle Management, Market Segmentation, Technology Mapping, and Voice of the Customer and Product Definition. She is Director of the IAPD, the Product Development and Management Association's corporate member program, where she works with member companies to explore and solve thorny issues in innovation and product development. Her latest publication, New Product Development for Dummies (Wiley, 2007), co-authored with Robin Karol, provides the important basics in this field. Other publications include "Listening for New Products: The Conversations of Product Development" (CQM Journal), "Seven Steps to Strategic Product Development," PDMA Handbook of New Product Development, 1st edition (Wiley, 1996), and "Product and Technology Mapping Tools for Planning and Portfolio Decision Making" with Richard Albright, in the PDMA ToolBook 2 (Wiley, 2005). Beebe is certified by the Product Development and Management Association as a New Product Development Professional (NPDP).

And in addition . . .

You will also receive a copy of New Product Development for Dummies by Robin Karol and Beebe Nelson when you meet with Ms. Nelson!

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21^st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

• Developing a winning NPD strategy
• Generating bold new ideas for products and services
• Understanding what your customers really want
• Keeping projects on track, on budget, and on-time
• Building effective cross-functional teams
• Planning and executing a blockbuster launch
• Collaborating with global partners
• Maximizing your chances for success

No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

About the Authors

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Managementin 2003.

Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.

A mutually agreeable date tobe arranged between Beebe Nelson and the winning bidder.

Item Special Note

Upon completion of the auction, July 8th, the Gift Certificate may be picked up at the Annisquam Village Church or it may be mailed to you.

Office hours are:
Tues. and Thurs. - 9:30 a.m. to 4:30 p.m.
Wed. - 9:30 a.m. to 3:30 p.m.
Please confirm pick-up time with:
Administrator, Christa Huit
Email: avchurch@comcast.net
Telephone: 978 281-0376