Emerson College – Emerson Alumni Association Auction 2012
Auction Ends: Nov 30, 2012 10:00 PM EST

Services

Personal Coaching Session: Media Training

Item Number
136
Estimated Value
1000 USD
Sold
300 USD to bslocum
Number of Bids
1  -  Bid History

Item Description

Ideas. Action. Results. Presented by Kellyanne Dignan of Rasky Baerlein Strategic Communications, Inc. (RBSC)

Never fear the media again! This personal training session will teach you:

  • How to turn any message into a compelling sound bite.
  • The first thing that you have to do when a reporter calls.
  • Six tricks reporters use to get you on the record.
  • What it means that 7 out of the top 25 newspapers are now owned by hedge funds.
  • Why wearing red to your big interview might not be a good idea.

Prior to joining RBSC, Dignan worked in broad-cast and digital communications producing content for NBC News, MSNBC, USA TODAY, WHDH-TV, The Associated Press, The Weather Channel and NECN.

Donated By:

Sandi Goldfarb '78

Larry Rasky '78