Southern California Public Radio – Spring 2014 Online Auction
Auction Ends: May 17, 2014 04:00 PM PDT

Books

Economics Book Pack

Item Number
301
Estimated Value
85 USD
Sold
35 USD to mkrailo
Number of Bids
3  -  Bid History

Item Description

  • Follow The Money, Steve Boggan (paperback)
  • Ethical Chic, Fran Hawthorne (hardcover)
  • Man vs. Markets: Economics Explained (Plain and Simple), Paddy Hirsch (paperback)
  • Decoding The New Consumer Mind - How and Why We Shop and Buy, Kit Yarrow (hardcover)

Follow the Money: A Month in the Life of a Ten-Dollar Bill. An Englishman and a ten dollar bill search the heartland for America’s soul. Beginning in Lebanon, Kansas, the geographical “center” of the United States, journalist Steve Boggan sets free a ten-dollar bill and accompanies it on an epic—and often hilarious—journey for thirty days and thirty nights, though six states and across 3,000 miles. 

"Ethical Chic is a lively and engaging look at the environmental, labor, and social practices of six legendary US companies. It's a must-read for any consumer interested in spending their money in socially conscious ways." - Sally Greenberg, executive director, National Consumers League

Man vs. Markets is economics explained, pure and simple. It's an illuminating, insightful, and wonderfully witty journey of discovery through the often confusing financial markets and offers clear relatable explanations and definitions. It's a must-read handbook for everyday investors, serious students of finance and economics, and for anyone trying to understand the day's business and economics news. 

Decoding the New Consumer Mind: How and Why We Shop and Buy. Dr. Kit Yarrow, an award-winning and nationally-recognized consumer research psychologist, offers insights about the new motivations and behaviors of today’s shoppers and takes marketers where they need to be today—into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands. 

Item Special Note

Donated by:

Southern California Public Radio

You may stop by the Crawford Family Forum to pick up your gift certificate during our open house on Saturday, May 31, 2014 from 10:00am - 2:00pm or email rcalichman@kpcc.org to schedule another date/time. Or if you prefer, we will mail it to you. The winning bidder is responsible for paying shipping and handling fees and will be charged to the credit card on file.