Albuquerque Convention and Visitors Bureau – 2015 Albuquerque Advertising and Marketing Auction
Auction Ends: Jun 24, 2015 07:00 PM EDT

For Your Business

Radio Advertising

Item Number
110
Estimated Value
6000 USD
Sold
2600 USD to gd45065d2
Number of Bids
14  -  Bid History

Item Description

Cumulus Media Network

$2,000

The Key To Growth: Being Known Before You're Needed. Advertising is an investment in the growth and future of your business. Consumers who buy products or services from firms like yours almost always buy them from a business that they knew about before their need occurred. Advertising increases the likelihood that more consumers will know who you are when they are ready to buy.

Advertising has other important benefits:  it helps defend your revenue from competitors, it encourages repeat business, it can improve employee morale, and make it easier to hire the best people.

No Media Reaches More People More Often For Less. Radio is the dominant out-of-home media in the US, reaching 93% of your local consumers each week.  Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique:  it reaches consumers when they have little else to distract them.  In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.

Cumulus advertisers have the flexibility to target as large of an audience as they need to meet their growth needs or as small of an audience that they need to grow within their available budget. We're extremely conscious of finding the right sized audience for all of our clients: our success is based on their success. That's why we've created Cumulus Points of Access - a carefully structured product suite for appropriate reach/frequency that makes it easy for every prospective client to discover the power of radio.   

The Offer:

$2,000 advertising on 770 KKOB

Issue date July 2015. Certificate expires 90 days after issue date.

 

iHeartMedia 

$4,000

iHeartMedia’s more than 850 radio stations offer advertisers local activation and national reach.  Individual station brands give advertisers the ability to connect with diverse audiences in local markets across the country. 

iHeartRadio, iHeartMedia’s industry leading digital music service offers a number of partnership opportunities from unique branded custom stations created by iHeartMedia’s world class programming to pre-roll videos that are integrated seamlessly into the user experience. 

Gain unprecedented access to consumers with iHeartMedia's immense radio reach.

iHeartMedia’s impressive digital assets include more than 850 websites, 125 million digital listening hours a month and 48 million unique website visitors via iHeartRadio, and more than 17 million fans across its stations and their radio personality Facebook pages.  iHeartMedia continues to be one of the most popular digital music destinations in the U.S. and provides unique digital assets with massive reach to create innovative campaigns and programs for key advertising and marketing partners.

The Offer:

$1000 advertising time on 98.1 Albuquerque's Classic Country;

$1000 advertising time on 104.7 KABQ Albuquerque's Classic Hits;

$1000 advertising time on HOT 95.1 KLQT-FM OldSchool;

$1000 advertising time on AM 1350 Progressive Talk.  

Mon-Sun 6a-Mid as available. All must be used by 12/21/2015 and booked 30 days in advance.        

 

Item Special Note

All advertising is based upon availability. May not be used toward existing balances or contract and may not be applied toward any currently booked schedules. May not be used toward any type of political campaign. Advertising packages may be purchased by company check.

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