Unique Experiences
Executive Mentor Session with VP of Consumer Marketing Stacey Rosenson
- Item Number
- 947
- Estimated Value
- Priceless
- Sold
- 185 USD to ska09d638
- Number of Bids
- 13 - Bid History
Item Description
?A one hour in-person, telepresence or telephone session with Stacey Rosenson. Bio Stacey Rosenson is Vice President of Consumer Marketing for the AT&T Entertainment Group. Rosenson drives all of the marketing strategy, planning, messaging and creative development for DIRECTV, Broadband & Consumer Mobility. Rosensons Consumer Marketing organization is building the framework for the new brand story that will permeate across all distribution channels and positions AT&T as the premier integrated solutions provider. Previously, she was Vice president of Acquisition Marketing, where she was responsible for the 360-degree marketing strategy and support for all channels of distribution at DIRECTV. She joined DIRECTV in 2007 as Senior Director of Sales Communication and Training where she was responsible for building the department from the ground up. Prior to her work at DIRECTV, Rosenson was an Account Director at Deutsch Advertising, where she spent six years managing the DIRECTV account. During this time she led award-winning campaigns that drove record brand awareness and sales for the DIRECTV brand. Rosenson also spent time working on Mattel and Nissan at Ogilvy & Mather and TBWA/Chiat/Day. Rosensons accomplishments have been recognized with various prestigious accolades. She is a two-time winner of DIRECTVs Revenue and Marketing annual award for Outstanding Performance and recipient of DIRECTVs Sales & Marketing (SAMY) award in the "Extra Mile" category. Rosenson holds a bachelors degree from the University of Southern California. She is based at AT&Ts El Segundo, CA headquarters.
Donated By:
Stacey Rosenson
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