Ascendigo – Light It Up Blue Aspen 2017
Auction Ends: Feb 18, 2017 09:00 PM MST

Clothing

Pitkin County Dry Goods Gift Certificate

Item Number
141
Estimated Value
300 USD
Sold
300 USD to jm12be83c
Number of Bids
11  -  Bid History

Item Description

PCDG was the brainchild of Aspen entrepreneur Don Fleisher. The creator of many early Aspen ski era businesses, including popular pizza and beer mecca, Pinnochio's, and Aspen's first live rock and roll nightclub, Galena Street East, he recognized Aspen's need for a contemporary clothing store and opened Pitkin County Dry Goods in 1969.

Among innovative ideas that first year, PCDG offered modified Frye boots with Vibram soles, hand-crafted leather belts, custom-made floral shirts, and in-house haircuts by Bernie, Aspen's first men's hairstylist.

Don was soon joined in 1970 by his younger brother David, who came to Aspen after a stint at a San Francisco knitting factory.
Falling in love with the retail clothing business, he soon took over merchandising and managing the store.

A year later, Gina Berko - an Aspen native and David's future wife - applied for a summer job. Falling in love with more than the clothing business, she joined PCDG full time after graduating from college.

Four store relocations, two daughters, and 47 years later, David and Gina are still running the family business, making it Aspen's second oldest retail store under continuous family ownership. 

Item Special Note

Gift Card can only be used in store, at Aspen, CO location. Offer expires 2/7/18.