Special Appeal
2017 SPECIAL APPEAL - Can't Make it to the Event? - Please Donate Here!
- Item Number
- 321
- Estimated Value
- 55000 USD
Item Description
Truth Beauty and Goodness Bus!
This year’s Special Appeal is focused on two aspects of our transportation fleet: 1. Addition of one school bus 2. Branding of all three buses with the new logo.
Over the past year, it became apparent that a big need for the school at this time would be to add to our school transportation fleet. Our thriving athletics program, ambitious outdoor education program and dozens of field trips throughout the year all make heavy use of our two buses. Often there is a need to transport more than 28 students on a given day, a need which exceeds the combined seating capacity of our two buses.
Brand Strategy Part of the strategic plan set in place by the Board of Trustees in 2015, was to create a Shining Mountain Waldorf School brand strategy that clearly defines our “story telling” approach to the world. Over the next year, that plan manifested and in January of 2017, our new brand was unveiled. Part of our strategic plan is also community engagement and mission recognition in the greater Boulder Area.
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