Clothing
$500 Gift Certificate to luxury French fashion house jitrois.
- Item Number
- 154
- Estimated Value
- 500 USD
- Opening Bid
- 250 USD
Item Description
Invigorate your wardrobe with this $500 Gift Certificate to luxury fashion house jitrois.- happy shopping!
jitrois.
Innovative. Subversive. Luxurious.
The iconic leather brand with a French subversive mindset. jitrois. explores the relationship between the skin, the leather and the digital. In the world of webcams, instant messaging and permanent connectivity the concept of a second skin has been applied to the entire virtual body - symbolising a renewal of interaction.
ORIGINS
Jean-Claude Jitrois (born Jean-Claude Coste), grew up in Aix-en-Provence. He went on to become a mental health professional, a renowned author of books on psychomotricity and a university lecturer. In 2001, Jean-Claude Jitrois. was decorated as a chevalier of the Légion d’Honneur, later elevated to the rank of officier in 2012, for services to the fashion industry and the promotion of France abroad.
FROM PSYCHOLOGY TO FASHION
The abrupt move to fashion happened after Jean-Claude began exploring Jacob Moreno’s theory of therapeutic psychodrama. This theory was applied when treating children with learning difficulties, dressing them in hand-made costumes to help them feel more comfortable in their own skin.
SECOND SKIN'S GENESIS
Jean-Claude’s psychological background echoes across all aspects of creation at the house, adopting established psychological philosophies to aid the process of self-discovery and self-appreciation. A lifelong fascination that Jean-Claude had with his father’s aviator jacket developed the idea of a ‘‘second skin’’ - our clothes are a powerful tool to project identity and individuality.
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