Auction Ends: Oct 16, 2007 06:00 PM EDT

DMA Intelligence

Consumers' Response to Direct Marketing, 2007 Edition (7 vol series)

Item Number: 084A

Estimated Value: 2300 USD
Sold: 550 USD to jessicasbragia

Number of Bids: 6 - Bid History

Item Description

This 7 volume series is an in-depth study of the direct marketing consumer, conducted with the unique needs of direct marketing practitioners in mind. Over a thousand consumers recorded numerous promotions received, and their responses to multiple DM channels. DMA created seven reports covering online and offline segments, demographics, and product and service verticals.

DMA Member Price: $1,250.00
DMA Nonmember Price: $2,300.00

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