In-House Training
Private Database Marketing Seminar with Arthur Middleton Hughes
- Item Number
- 074A
- Estimated Value
- 16000 USD
- Opening Bid
- 6000 USD
Item Description
A custom seminar for your company employees based on your database marketing needs - by the man who wrote the books! Arthur Middleton Hughes is the author of The Complete Database Marketer, Second Edition (McGraw-Hill 1996); Strategic Database Marketing, Third Edition (McGraw-Hill 2005); and The Customer Loyalty Solution (McGraw-Hill 2003).
More than 1,400 senior marketers have attended Arthur Middleton Hughes' database marketing seminars, and more than 24 companies have held private seminars. Now you can have a similar learning experience at your location. The goal is to demonstrate to your staff how database marketing can be used to improve customer acquisition, retention, reactivation, and loyalty. Subjects covered include lifetime value, RFM, customer segmentation, tests and controls, communications, analytics, acquisition, and retention. Includes instruction and travel expenses.
Item Special Note
Maximum - 30 participants.
Valid only in Continental US.
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