In-House Training
The DMA Basic Institute 1-day Seminar with Beth Smith
- Item Number
- 075A
- Estimated Value
- 21000 USD
- Opening Bid
- 5000 USD
Item Description
This 1-day version of DMA's popular seminar will be conducted by Beth Smith, Educational Director, DMA's Direct Marketing Institute, and Co-owner, Smith Browning Direct. Beth will cover: understanding the difference between advertising and direct marketing, avoiding common and costly mistakes, the most effective offers, and understanding lists. She will also provide a creative and copywriting critique for attendees. Includes seminar instructor, notebooks for 30 attendees, and travel expenses.
Item Special Note
Maximum: 30 participants.
Valid only in Continental US.
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