Direct Marketing Educational Foundation – Direct Marketers Gone Wild Auction for Education
Auction Ends: Oct 16, 2007 06:00 PM EDT

In-House Training

Critical Direct Marketing Techniques, 2008 - Jay Schwedelson

Critical Direct Marketing Techniques, 2008 - Jay Schwedelson

Item Number
082A
Estimated Value
21000 USD
Opening Bid
5000 USD

Item Description

This cutting-edge workshop will focus on emerging direct marketing techniques including:  email marketing, cost-per-lead programs, and advanced Web initiatives to drive new customers.  This hands-on program led by Jay Schwedelson - DMA seminar leader, Corporate Vice President of Worldata, and a leading expert in these critical marketing areas - will show you how to employ the latest technologies and best practices to implement a wide range of online marketing options, in order to drive increased sales from new and existing customers.  Key areas to be covered include:

  • Email Marketing:  Driving Response in a cluttered channel;
  • CPL:  Cost-Per-Lead Web Initiatives - what is available?;
  • Data Segmentation:  Who are my customers, and why?
  • and much more.

Includes instruction and travel expenses.

Maximum - 30 participants.  Valid only in Continental U.S.

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