In-House Training
Critical Direct Marketing Techniques, 2008 - Jay Schwedelson
- Item Number
- 082A
- Estimated Value
- 21000 USD
- Opening Bid
- 5000 USD
Item Description
This cutting-edge workshop will focus on emerging direct marketing techniques including: email marketing, cost-per-lead programs, and advanced Web initiatives to drive new customers. This hands-on program led by Jay Schwedelson - DMA seminar leader, Corporate Vice President of Worldata, and a leading expert in these critical marketing areas - will show you how to employ the latest technologies and best practices to implement a wide range of online marketing options, in order to drive increased sales from new and existing customers. Key areas to be covered include:
- Email Marketing: Driving Response in a cluttered channel;
- CPL: Cost-Per-Lead Web Initiatives - what is available?;
- Data Segmentation: Who are my customers, and why?
- and much more.
Includes instruction and travel expenses.
Maximum - 30 participants. Valid only in Continental U.S.
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