DMA Intelligence
DMA 2007 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
- Item Number
- 084B
- Estimated Value
- 250 USD
- Sold
- 105 USD to cmarcus
- Number of Bids
- 3 - Bid History
Item Description
The Statistical Fact Book is a compilation of the most frequently requested data and most sought-after statistics, benchmarks, projections, and information from over 60 leading research sources. This report includes breakdowns of costs for producing direct marketing campaigns, revenues, and expenditures, and open rates to help direct marketers make educated marketing decisions through improved strategy.
DMA Member Price: $250.00
DMA Nonmember Price: $450.00
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