Auction Ends: Oct 16, 2007 06:00 PM EDT

DMA Intelligence

DMA 2007 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

Item Number: 084E

Estimated Value: 250 USD
Sold: 100 USD to DebraL

Number of Bids: 3 - Bid History

Item Description

The Statistical Fact Book is a compilation of the most frequently requested data and most sought-after statistics, benchmarks, projections, and information from over 60 leading research sources. This report includes breakdowns of costs for producing direct marketing campaigns, revenues, and expenditures, and open rates to help direct marketers make educated marketing decisions through improved strategy.

DMA Member Price: $250.00
DMA Nonmember Price: $450.00

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