Auction Ends: Oct 16, 2007 06:00 PM EDT

DMA Intelligence

Postal & Email List Report, 2007 Edition

Item Number: 084K

Estimated Value: 250 USD
Opening Bid: 80 USD

Item Description

This report provides insights to marketers on the new dynamics of both postal and email marketing and helps them recognize where the two merge profitably to explore the synergies and increase ROI. The report concentrates on mailing patterns; house vs. outside lists; list rental and exchange practices; and list techniques. A focus is placed on the market for lists and the types of lists available.

DMA Member Price: $250.00
DMA Nonmember Price: $450.00

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