DMA Intelligence
Postal & Email List Report, 2007 Edition
- Item Number
- 084H
- Estimated Value
- 250 USD
- Sold
- 80 USD to DebraL
- Number of Bids
- 1 - Bid History
Item Description
This report provides insights to marketers on the new dynamics of both postal and email marketing and helps them recognize where the two merge profitably to explore the synergies and increase ROI. The report concentrates on mailing patterns; house vs. outside lists; list rental and exchange practices; and list techniques. A focus is placed on the market for lists and the types of lists available.
DMA Member Price: $250.00
DMA Nonmember Price: $450.00
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