Auction Ends: Oct 16, 2007 06:00 PM EDT

DMA Intelligence

The Integration of DM & Brand, 2007 Edition

Item Number: 084P

Estimated Value: 300 USD
Opening Bid: 100 USD

Item Description

This report covers many aspects of the fusion of direct marketing and "branding" - who uses these practices, how they affect each other, and how they affect brand strength and marketing performance.

DMA Member Price: $300.00
DMA Nonmember Price: $550.00

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