Auction Ends: Oct 16, 2007 06:00 PM EDT

DMA Intelligence

The DMA 2007 Response Rate Trends Report

Item Number: 084Y

Estimated Value: 250 USD
Sold: 105 USD to petunia99

Number of Bids: 2 - Bid History

Item Description

This best-selling report delivers response rate benchmarks specific to individual marketing campaigns across 8 media applications, by 4 different campaign objectives in 17 major industries. In addition to response rate benchmarks, this report provides essential information on revenue and cost-per-contact, and revenue and cost-per-order.

DMA Member Price: $250.00
DMA Nonmember Price: $450.00

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Proxy Bid

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The goal of proxy bidding is for you to win the auction at the lowest possible price. Your maximum bid is only placed when another bidder also bids up to that amount or when the reserve price is equal to or greater than your maximum bid.

Bids will increase based on the bid increment set for the auction. Therefore, the current bid will equal the former bid plus the bid increment.

Example

An item’s current bid is $3.00, and the bid increment is $0.10. Jane chooses automatic bidding and enters a maximum bid of $6.00, so Jane becomes the high bidder and the current bid reads $3.10.

Straight Bid

Enter an amount higher than the current winning bid (displayed on the auction page as "Leading Bid"), and click on the "Bid this exact amount" radio button below the bid you just entered. Then click the "Place Bid" button. The system will immediately place your bid at the exact amount you entered.

Example

If the current high bid is $1.00, and you entered a straight bid of $15.00, you’re now the current high bidder at $15.00.

Reserve Price

The Reserve is the minimum amount the organization is willing to sell the item. If the reserve isn't met by the end of the auction, then this item will not be sold.

Bid Extension

The auction closing time on an item will be extended by 5 minutes each time a new bid is placed during the last 5 minutes of an auction. The item's closing time will continue to extend in 5 minute increments as long as there is continued bidding. The item will automatically close when there is a 5 minute extension period with no new bids.

Live Event Items

Further bidding will take place for this item during a live auction after online bidding is closed.

Absentee Bids

You can win items at the live event even if you can’t attend! When you are the leader at the close of online bidding and your Maximum Bid has not been met, your Maximum Bid will be used as an Absentee Bid in the live event. The organization running the auction will bid on your behalf up to your Absentee Bid (Maximum Bid).