In-House Training

Item Description

This is a 1-day seminar by David Mastervich, of the US Postal Service, on Sales Strategy & Deployment - At Your Company!

Getting Personal – How to Create Direct Campaigns Designed with Only “You” In Mind

As marketing channels continue to multiply and customer attention spans shrink, today’s marketing champions will be deemed not by the size or scope of their media, but by the level of engagement their message creates. While the means to reach consumers is easier than ever – via traditional advertising, sponsorship, outdoor and other forms of media – the chance to connect relies on the right balance of invitation and interaction. This presentation will teach audience members how to create powerful connections in the form of innovative, tangible Direct Mail pieces that, when combined with other advertising channels, create a meaningful and measurable mode of interaction that can captivate a variety of consumer audiences.

Key Takeaways:
• Learn how to effectively connect with consumers through messages that engage and resonate.
• Learn how personalization adds a new element of precision and relevancy to your campaign.
• Explore various media channels that work with Direct Mail and how to measure overall effectiveness.

David has been with the U.S. Postal Service for 25 years. Currently, David is a member of the Headquarters Sales Strategy Team with his focus on Direct Mail. His U.S. Postal Service career includes managing International Consolidators for the U.S. Postal Service global products, leading a National Sales Team focused on Direct Mail Growth, and numerous positions while in the field. David graduated from Western Michigan University with a BA degree in Education, and is currently working toward his Masters Degree in The Science of Management. He is an avid sports fan and ran competitively while in college. He still runs a few miles a day.

Past Speaking Engagements:
David has spoken at many conferences and forums on the subject of Direct Mail and Direct Marketing. Just in February 2006, he delivered a session on Direct Marketing Strategies at the Print on Demand Initiative (PODI) Annual Meeting and at the Exhibitor 2006 Conference in Las Vegas. David has also given presentations at Direct Marketing Association Florida State Chapter and the Direct Marketing Association of Detroit. Additionally he has spoken at several Ad Federation meetings.

Item Special Note

Maximum: 30 participants. Mutually agreed date between presenter and winning bidder. Domestic (U.S.) only.