Healthcare

Item Description

(Barry Easterling is donating a two hour meeting with the winning bidder.)

In 2001 I sold American Table Manufacturing and was retained for a neat and orderly transition through 2002. At that time I became engaged as an angel investor, but was in a position to be discerning as to what to get involved with. Healthy Life Screening was the first opportunity that I felt worthy of investment. After a brief period of mentoring the founders I became not only an investor but also accepted the position of President and CEO.

Select accomplishments between 2003 and 2006:

• I founded Imperial Luxury Home Builders achieving a fast reputation among the most elite home builders in Northern Ohio. I have since brought on an equity partner who manages most aspects of the company.
• I accepted the position of Chair of Concept Development Institute, a non-profit, business mentoring organization started by Burt Morgan in Hudson, Ohio. CDI provides a platform for entrepreneurs to receive early guidance from seasoned professionals on forming or upgrading their companies. Under my leadership, the group was restructured, attracted new board members and was made fully functional.
• I served as a significant volunteer for my church and became a business mentor to many companies of various sizes and stages of development.

PROFESSIONAL HIGHLIGHTS

American Table Manufacturing, Inc.

In August 1998, I founded and became President and CEO of American Table Manufacturing, Inc. (ATM) located in Wadsworth, Ohio. ATM was a medical device manufacturer that designed engineered and manufactured state-of-the-art operating room tables and accessories for sale to hospitals and medical facilities across the United States.

With only my personal investment of $100,000 (no outside debt or funding), ATM successfully developed nine different models of operating room tables in two years and made a point of placing these tables at the most outstanding medical institutions in the United States, including the Cleveland Clinic, the Mayo Clinic, Dartmouth, Harvard and Baylor University Hospitals. As a result of convincing customers to accept ATM's unorthodox payment terms, we were able to cash flow the business in our ninth month of operation. Thanks to our being able to cash flow the business so early, ATM was able to procure a number of significant patents and achieve UL status prior to its third year of operation.

According to ATM's business plan, ATM was being built to sell (in its third, fourth or fifth year of operation) to a leader in the medical industry. ATM was, in fact, sold in its third year of operation to Steris Corporation, the leading manufacturer and seller of operating room tables in the United States. Placing ATM's table's at the most prestigious medical institutions in the United States and successfully procuring the proper patents, trademarks and UL status was key in achieving this result.

Barry A. Easterling, Professional Highlights
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International Medical Systems, Inc.

From November 1996 through April 1998, I was Vice President of Sales and Marketing for International Medical Systems, Inc. (IMS), a C-Arm (medical radiology equipment) manufacturer located in Riverside, California. During my tenure at International Medical Systems, I developed and implemented processes which increased calendar 1997 sales by more than 100% over calendar 1996 sales and put the company on a growth track such that calendar 1998 sales more than doubled calendar 1997 sales. This sales growth fueled the sale of IMS to Instrumentarium in 1999.

Before its sale to Instrumentarium, IMS was one of the top four mobile C-Arm companies in the world. IMS' three major competitors were General Electric, Philips and Siemens. My responsibilities included managing IMS' 66 member dealer sales/service network and coordinating the effective use of IMS' application specialists by these 66 independent dealer companies. At the end of my tenure at IMS I had also begun negotiating national contracts for IMS with the major Group Purchasing Organizations (GPOs).

North Coast Medical Products, Inc.

In late 1991, at age 26, I founded and became President and CEO of North Coast Medical Products, Inc. (NCMP). North Coast Medical Products sold and serviced major medical capital equipment to hospitals across the five state region of Ohio, Pennsylvania, Michigan, Indiana and West Virginia.

Convincing major medical manufacturers to entrust NCMP with the exclusive sales and service of their high-tech medical equipment was no easy task considering my young age and the fact that I had no previous medical industry experience and no outside backers (no outside lenders or investors). Yet North Coast Medical Products earned the Top Sales Group Award from International Medical Systems, Inc. of Riverside, CA, for years 1994, 1995 and 1996 and was the #1 manufacturer representative/dealer for Beta Medical Products of Akron, OH, for years 1992 through 1995 (in 1995, Beta was purchased by Stille Group).

NCMP's success was largely due to the discovery and exploitation of a unique niche in the hospital market and our unconventional approach to dealer sales. As we could identify no sales/service companies that were servicing both the Radiology and O.R. departments of the hospital (two departments which typically do not work well together but share equipment), NCMP found success by becoming a bridge between these two departments. In addition, instead of attempting to manage 11-12 product lines (the industry norm), NCMP focused on only 3-5 product lines at any one time. The result was NCMP became a true expert on these few product lines, which greatly increased our sales numbers relative to our competitors, created manufacturer loyalty to NCMP and maximized our profitability.

NCMP typically operated at a net profit margin of 25-30% (much higher than the industry norm) which provided the seed money for American Table Manufacturing, Inc. (ATM) (see above). In addition, the unmet medical industry needs I observed while selling and servicing the products we sold at NCMP spawned many of the design ideas executed at ATM.

Education:

B.S. in Marketing, University of Akron, 1988.
Barry A. Easterling, Professional Highlights
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Membership in Trade / Professional Associations:

Member of the Advisory Board for the Akron General Health and
Fitness Wellness Center May 03 - May 04.

Past Member of the Advisory Board for The University of Akron's Electronic Engineering Technology College.

Past Chairman and current member of The University of Akron's Executive Marketing Advisory Board.

Involvement in Community / Civic Associations:

January 05, Become Member of the Trustees, Wadsworth United Methodist Church for one year.

January 03 - June 03, January 04 - June 04, Ohio Reads volunteer helping kindergarten through fourth grade students improve their reading skills.

Past member and past Chairman of the Staff Parish Relations Committee at Wadsworth United Methodist Church, January 01- December 03.

May 17th, 2003 at age 38 completed my first triathlon. Since then I have competed in several triathlons.

Past Member of the Executive Planning Committee at Wadsworth United Methodist Church.

Past Member of the Board of Directors of the William McKinley Mental Health Society.

Military:

Currently retired after 16 ½ years in the Ohio Army National Guard.

Won Outstanding Junior Officer of the Year award as 2nd lieutenant.

Army Aviator, Airborne Qualified, Air Assault Qualified.

Company Commander (Army), Company D, 1-137th, Assault Helicopter Battalion, rank of Captain, responsible for a 60 soldier unit and $15 million in equipment.

Recruiting and Retention Officer on Brigadier General's staff and Brigadier General's Aide-De Camp.

Top Scout Award - Won 1st Place in an aviation competition.

Professional Awards:

Received Distinguished Sales and Marketing Executive award, Spring 2001.

Award of Appreciation from the National Committee for Employer Support of the Guard and Reserve, Summer 2002.

Item Special Note

(Barry Easterling is donating a two hour meeting with the winning bidder.)

The executives will meet with the winning bidders at a time convenient to both parties, on or before December 1, 2009, except in the case of some celebrities which may carry over to the first quarter of 2010.

Once the winning bid has been validated and collected, CAAO will request the winning bidder's bio/resume and reason for wanting to meet the executive and communicate that information to the executive. CAAO will also pass on the necessary contact information for the winning bidder to make their appointment.

If the winning bidder cancels or wishes to change the date/time of the meeting once it has been scheduled, the winning bidder will be responsible for contacting the executive to communicate any changes.

The winning bidder is responsible for all travel expenses to attend this meeting.

We accept Mastercard, Visa, Discover, American Express payments, and cash payments.