ITSMF – ITSMF/BETF Executive Auction
Auction Ends: Aug 7, 2009 08:00 AM EDT

Business

A One Hour Meeting With Craig Settles

Item Number
111
Estimated Value
Priceless
Opening Bid
200 USD

Item Description

Craig Settles
Broadband business strategist, marketing expert, author and internationally renowned speaker
Successful.com


Broadband business strategist, marketing expert, author and internationally renowned speaker, Craig Settles helps organizations use broadband technologies to improve government and stakeholders' operating efficiency, as well as local economic development.

In 1999 Mr. Settles served as Dir. of Electronic Commerce for Metricom, which marketed Ricochet wireless Internet access service, the pre-cursor to today's municipal wireless networks. He authored Fighting the Good Fight for Municipal Wireless in 2005. This, together with his numerous in-depth analysis reports, established Mr. Settles as a prominent thought leader on appropriate business strategies for municipal broadband network deployments.

In recent years he has consulted with several cities on municipal broadband strategy. Technology vendors and service providers tap Mr. Settles' industry knowledge and marketing expertise to implement programs that generate sales leads.

Mr. Settles is frequently called upon as an municipal broadband expert for journalists at CNN, the Wall Street Journal, New York Times, Time Magazine and a host of business, technology and local media outlets. He has spoken and chaired various conferences, including MuniWireless, the Wireless & Digital Cities Congress and the N. American Wireless Cities Summit. Fighting the Next Good Fight, Mr. Settles' latest blog, further showcases his expertise in this area.

For over 20 years Mr. Settles developed and executed innovative marketing campaigns for technology clients that include Microsoft, AT&T and Symantec. A staunch advocate of creative yet practical uses of technology to improve business operations, he keeps abreast of new developments, tactics and techniques that help organizations thrive in an increasingly competitive marketplace.