The Holiday Surfboard Auction is part of The Ritz-Carlton, Laguna Niguel's Community Footprints program. Community Footprints was created to encourage leadership in volunteerism, fundraising, product donations and mentoring programs at a local level. No project is considered too large or too small. Dedicated Ritz-Carlton Ladies and Gentlemen provide a wide range of support and services to their community, including fund-raising for local charities, reading to the blind, preparing and serving lunches at homeless shelters, donating books to schools and volunteering at food banks. The Ritz-Carlton Community Footprints stresses that the most important resource is not always money, but time.