Auction Ends: May 10, 2013 01:30 AM PDT

Pen, Paper & Books

"Shameless Exploitation" Hardcover by Paul Newman and A.E. Hotchner

Item Number: 1034

Estimated Value: 24 USD
Sold: 10 USD to martin3968

Number of Bids: 1 - Bid History

Item Description

You are bidding on a new hardcover copy of "Shameless Exploitation: in Pursuit of the Common Good" by Paul Newman and A.E. Hotchner.

In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.

In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. They describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

Cheer up your day with this fun read, and share with a friend or two!