Davidson Family Fund – Rock Like Mike
Auction Ends: Oct 3, 2015 10:00 PM EDT

Health & Fitness

Lululemon Gift Card

Item Number
142
Estimated Value
150 USD
Sold
160 USD to lld8c7622
Number of Bids
15  -  Bid History

Item Description

After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).

Cotton clothing was being used for sweaty, stretchy power yoga and seemed completely inappropriate to Chip, whose passion lay in technical athletic fabrics. From this, a design studio was born that became a yoga studio at night to pay the rent. Clothing was offered for sale and an underground yoga clothing movement was born. The success of the clothing was dependent on the feedback from yoga instructors who were asked to wear the products and provide their insights.