The Studio School – 47th Gala Online Auction
Auction Ends: Mar 10, 2019 09:00 PM EDT

Wine

3 Bottles of Lillet Apertifs

Item Number
306
Estimated Value
70 USD
Sold
61 USD to sg4419807
Number of Bids
5  -  Bid History

Item Description

One bottle each of Blanc, Rouge, and Rose for you and your guests to enjoy.

Native of Saint-Morillon in Gironde, Jean Lillet moved to Podensac, a small village of the Graves wine region, near Sauternes, in 1680.
In 1872, his descendants Raymond and Paul Lillet, fine wines, liquors and spirits merchants, funded Maison Lillet. They created the first and only aperitif from Bordeaux, the Lillet (called Kina Lillet until the 1970s), a blend of wines and fruit macerations crafted in Podensac cellars.

In the 20s and 30s, Lillet was served on very special occasions and at official receptions, soon becoming the aperitif in vogue all over the world. In 1937, Lillet’s first major advertising campaign was designed for the American market. The campaign by French artist Robert Wolff, better known as Roby’s, remains famous in the USA and France to this day.

After the Second World War, the small family-run company decided to focus on exporting the brand to the US market. Lillet became the star drink of every trendy New York bar. The Anglo-Saxon market really took off in 1945 with the launch of Lillet Dry, which could be mixed with gin or served in cocktails and inspired the famous Vesper.

The 21st century has seen Lillet go from strength to strength, with ever more countries discovering the brand. Connoisseurs and mixologists ensure that Lillet features in all top cocktail bars around the world, leading to the launch of Lillet Rosé in 2011, which immediately won the Chairman’s Trophy at the Ultimate Beverage Challenge.

Item Special Note

This item must be picked up at the School.  The winner must be at least 21 years old and must show ID when picking up the item.

Donated By:

Cynthia Noe